Oops! Sorry!!

This site doesn't support Internet Explorer. Please use a modern browser like Chrome, Firefox or Edge.

The Reset

Motherhood by design, on your terms

The Reset is for the high-achieving woman who's shocked to find herself lost in motherhood

  • You know there’s more to life than managing all the stuff, but think if you don’t do it, it won’t get done.

  • You know there’s a woman inside you begging to relax, laugh, and loosen up, but you’re too busy holding it together to let her out.

  • You know you’ve managed more complicated, higher-pressure situations in your professional life, but WTF, motherhood?

You can imagine a version of motherhood that’s easier, more peaceful, and more joyful, but no matter what you’ve tried, you can’t seem to rise above the overwhelm and find your groove.

Who it's not for

  • You expect other people to change

  • You'd rather be right than curious — this means you're not coachable

  • You believe motherhood HAS to be a struggle, and you're not ready to let go of that belief yet

The transformation

You'll get clear on

  • Why you're struggling, how to stop, and what to do instead

  • Your attainable ideal of motherhood, and how to make it real 

  • What makes you tick, what ticks you off, and how to work with that not against it

  • What charges your batteries and what drains them

  • What you truly value and how to look to your values when times get tough (which they will even if you’re doing everything “right”)

    • You'll reset

    • Your thoughts

    • Your story

    • Your actions

    • Your habits

    • Your reactions and responses

    • Your boundaries

    • Your experience of motherhood

      You'll learn

    • How to receive

    • How to let go

    • How to be present

    • How to make time

    • How to be a whole, individual human, with integrated roles, such as mother, partner, daughter, sister, friend, employee, boss, neighbor, community member. All the things. Starting with you.

    If it's part of your struggle, it's part of your Reset

    • Mindset and mindfulness — accessible approaches, even for the meditation averse, including myself 

    • Physical wellness — movement, sleep, nutrition, energy flow, embodiment 

    • Time — how to harness it and make peace with it

    • Home management — what has to be done, to what standard, when, by whom 

    • Career — your purpose and potential 

    • Relationships — you first, then your connections 

    What's included

      In this 6-month program I’ll lead you on a journey to your best and truest self — as a parent and a person. It’s actionable, it’s transformative, it’s sustainable.

    • Intake process that lets me get to know where you’re starting from. It’s eye opening for clients, too!

    • 75-minute startup session by video call

    • 60-minute video calls every other week (2/month) — the perfect pace to learn, practice, and return

    • Two 90-day action plans — this is how we set the path, stay accountable on follow-through, celebrate progress, and revisit and revise as needed

    • Daily support in Voxer (voice/text messaging app) for things that come up between sessions. I’m in there every day, so you can expect to hear from me within 24 hours (M-F). Perfect for sounding board, accountability, and celebrations. (Don’t underestimate the power of gold stars to motivate!)

    What moms are saying


    After we talked I arranged more childcare, recommitted to my personal training time, and scheduled date night with my husband every Thursday. I feel amazing. This weekend was wonderful. No Sunday night rage!

    — A.R., San Francisco, CA, mom of 2

    Cary F.S.

    I enjoyed being able to talk out my daily and weekly schedule in order to figure out what was and wasn't working. Talking it through and being asked relevant questions helped me to realize where I needed guidance.

    — Cary F.S., San Francisco, CA, mom of 2

    Friday A.

    Taking a deep breath, owning the reality of it, and finding a way around it was really the most powerful thing that you gave me.

    — Friday A., San Francisco, CA, mom of 1

    Alison M

    One of the things that has stuck with me specifically is just how nice it was for somebody to listen so intently and witness challenges. 

    - Alison M., East Providence, Rhode Island, mom of 2

    Jay Jay

    I feel safe in your "non-judgey" aura.

    - Jay Jay, San Francisco, CA, mom of 3


    The Reset is a 6-month commitment

      Your investment is

      $2000 per month


      $10,000 in full

      (Save 20%, or $2000, when you pay in full)

    How to know you're ready for the Reset

      You understand that for things to be different you have to do things differently. You’re ready and willing to make changes, and you want guidance to get clear on the what, the how, and the follow-through. You’ve found it. Let’s design your motherhood on your terms.

      You desire to invest in yourself. You want to show up. You know you are capable of achieving your goals, with or without a coach. You have the option of figuring it out alone and going through it alone, or going through with me by your side, bringing my experience and perspective to help you get where you want to go faster and with more ease. You want support in finding your own authentic path. You know you’re worthy. You know you’re ready.

    Questions? Let's get them answered.

    Email me at [email protected] or send me a message on Instagram @ready.set.moms and I'll do my best to get back to you within a day.

    About Me — Erika Friday, founder of Ready Set Moms

    One of my clients put it this way: By bringing both insight and structure, I help her feel capable.

    I built my career as a copywriter and creative director on making the complex simple and the simple clear. Now with Ready Set Moms I bring those skills to our challenges as parents -- anything from household management to managing our tempers.

    Every tool, course, and coaching package you'll find here will help you be both prepared and present.

    Prepared is the stuff, the systems, the lists; these are the tools that help you run your household. 

    Present is the mindset, how you show up, how you feel, and how you connect with your family.

    In addition to being an effective thinker and communicator, I'm also someone people like to be around! I lead with the questions, not answers. I listen deeply and connect. I'm able to see your situation, reflect back to you what part you already know, and lead you back to your own intuition. Just like a personal trainer doesn't do the reps for you, I help you tune in to your own answers within. 

    You can get a sense of my personality and style in my Instagram feed. Please pop into my DMs with a text or voice message. I'd love to connect with you and answer any questions you might have!

    If you're ready to tap into your inner knowing and start doing motherhood differently, I'm here for you.