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The Reset

Motherhood by design, on your terms

The Reset is for the mom who

  • Believes there’s more to life than managing all the stuff, but think if you don’t do it, it won’t get done

  • Feels like there’s a woman inside you begging to relax, laugh, and loosen up, but you’re too busy holding it together to let her out

  • Knows you're smart and capable, but the relentlessness of this phase of motherhood is kicking your ass

  • Can imagine a version of motherhood that's easier and more joyful, but you're so IN IT, you can't find the easy way THROUGH it

If that's you, you're ready for a Reset.

Who it's not for

  • You believe motherhood HAS to be a struggle, and you're not ready to let go of that belief yet

The path is clear


Set your goal

Your attainable ideal and how you'll get there


Take daily actions

Show up for yourself in sustainable, supportive ways


Get support

Biweekly coaching calls and unlimited M-F access to Erika in Voxer


Relish your Reset

Recognize progress made and goals achieved

This is how we do it

  • Awareness  — what you care about and how you're built, so we can build your plan around that 

  • Mindset & mindfulness  — accessible approaches even for the meditation averse, including myself 

  • Habits — how to establish them and sustain them in a way that feels good  

  • Time — how to use it as a tool to make sure you get what you need

  • Systems — what has to be done, to what standard, when, by whom 

What's included

    In this 3-month program I’ll lead you on a journey from where you are to the goals you want to realize — as a parent and a person. It’s actionable, it’s transformative, it’s sustainable.

  • Intake process that lets me get to know where you’re starting from. It’s eye opening for clients, too!

  • 60-minute startup session by video call where we identify the goal you're ready to work toward 

  • Customized 90-day action plan and habit tracker — this is how we set the path, stay accountable on follow-through, and celebrate progress

  • 45-minute video calls every other week (2/month for a total of 6 sessions) — the perfect pace to learn, practice, and return

  • Daily support in Voxer (voice/text messaging app) for things that come up between sessions. I’m in there every day, so you can expect to hear from me within 24 hours (M-F). Perfect for sounding board, accountability, and celebrations. (Don’t underestimate the power of gold stars to motivate!)

  • A framework you can take with you beyond this 3-month coaching container to confidently pursue any goal

  • Priority access to jump the waitlist and add on more support

  • Three months of support for $3,000 paid in full or $1,111 per month.
    (Save 10%, or $333, when you pay in full) 

What moms are saying


After we talked I arranged more childcare, recommitted to my personal training time, and scheduled date night with my husband every Thursday. I feel amazing. This weekend was wonderful. No Sunday night rage!

— A.R., San Francisco, CA, mom of 2

Cary F.S.

I enjoyed being able to talk out my daily and weekly schedule in order to figure out what was and wasn't working. Talking it through and being asked relevant questions helped me to realize where I needed guidance.

— Cary F.S., San Francisco, CA, mom of 2

Friday A.

Taking a deep breath, owning the reality of it, and finding a way around it was really the most powerful thing that you gave me.

— Friday A., San Francisco, CA, mom of 1

Alison M

One of the things that has stuck with me specifically is just how nice it was for somebody to listen so intently and witness challenges. 

- Alison M., East Providence, Rhode Island, mom of 2

Jay Jay

I feel safe in your "non-judgey" aura.

- Jay Jay, San Francisco, CA, mom of 3


The Reset is a 3-month commitment

    Your investment is

    $3,000 in full


    $1,111 per month

    (Save 10%, or $333, when you pay in full)

How to know you're ready for a Reset

    You understand that for things to be different you have to do things differently. You’re ready and willing to make changes, and you want guidance to get clear on the what, the how, and the follow-through. You’ve found it. Let’s design your motherhood on your terms.

    You desire to invest in yourself. You want to show up. You know you are capable of achieving your goals, with or without a coach. You have the option of figuring it out on your own and going through it alone, or going through with me by your side, bringing my experience and perspective to help you get where you want to go faster and with more ease. You want support in finding your own authentic path. You know you’re worthy. You know you’re ready.

    You're excited to work with a coach to get clear on:

    • Why you're struggling, how to stop, and what to do instead

    • Your attainable ideal of motherhood, and how to make it real

    • How to play to your strengths

    • What fills you up and what drains you, and how to work with that

    • What you truly value, and how to look to your values when times get tough (which they will, even if you're doing everything "right")

Questions? Let's get them answered.

Email me at [email protected] or send me a message on Instagram @ready.set.moms and I'll do my best to get back to you within a day.

About Me — Erika Friday, founder of Ready Set Moms

One of my clients put it this way: By bringing both insight and structure, I help her feel capable.

I built my career as a copywriter and creative director on making the complex simple and the simple clear. Now with Ready Set Moms I bring those skills to our challenges as parents -- anything from household management to managing our tempers.

Every tool, course, and coaching package you'll find here will help you be both prepared and present.

Prepared is the stuff, the systems, the lists; these are the tools that help you run your household. 

Present is the mindset, how you show up, how you feel, and how you connect with your family.

In addition to being an effective thinker and communicator, I'm also someone people like to be around! I lead with the questions, not answers. I listen deeply and connect. I'm able to see your situation, reflect back to you what part you already know, and lead you back to your own intuition. Just like a personal trainer doesn't do the reps for you, I help you tune in to your own answers within. 

You can get a sense of my personality and style in my Instagram feed. Please pop into my DMs with a text or voice message. I'd love to connect with you and answer any questions you might have!

If you're ready to tap into your inner knowing and start doing motherhood differently, I'm here for you.